There Were 8.5 Million Google Searches Related To Vaping In 2014, But Only Rarely About Its...

Just like Netflix and Jennifer Lawrence, the adoration for electronic cigarettes is thought to have skyrocketed over the past few years — and now there’s proof.

A new study published Thursday in the American Journal of Preventive Medicine has found that the number of Google searches related to e-cigarettes has taken a sharp incline since 2010. Whereas nationally there were around 1.5 million Google searches in 2010, 2014 saw 8.5 million searches. Even the way we we talk about them is beginning to change, with web browsers frequently turning to variations of “vaping” over “e-cigarettes” to describe the wide range of products collectively referred to as electronic nicotine delivery systems (ENDS) by the researchers. By 2014, searches for “vaping” eclipsed the latter.

“ENDS are growing in popularity and this growth is accelerating,” lead author Dr. John W. Ayers of San Diego State University told Medical Daily. And though the largest volume of searches may have been found along coastal states like California, Ayers warns we shouldn’t place too much stock into that. “ENDS are popular in almost every state. ENDS aren't a ‘California’ or ‘coastal’ phenomena. ENDS are a national phenomena.”

Ayers’ team took to Google Trends to remedy a long-known about information gap we’ve had when it comes to ENDS.

“Traditional public health surveillance is stuck behind the eight ball. Surveys are both too costly and delayed to provide meaningful insights into real-time trends for ENDS popularity. As a result, we do not have any reliable estimate for state-by-state popularity of ENDS.” he said, adding that even when people take surveys, they might be disinclined to reveal their real desires if they fear being shamed for it, such as with cigarette use. “Search query surveillance, in contrast, is free and available in near real-time. Moreover, we can see precisely what the population is thinking and when they're thinking it based on the content of their queries.”

Such queries included “ecigs,” “e-cigs,” and “vapers.” Additionally, they made sure to exclude any searches related to marijuana (“pot” and “weed”) to avoid contaminating their results.

Aside from the broader picture, the researchers came across another disturbing discovery: the proportion of searches also related to shopping dwarfed those concerning health risks or the desire to quit tobacco smoking, an often touted though rarely substantiated benefit of switching to e-cigarettes, and the divide is only getting larger. In 2013, 6 percent of vape-related searches involved terms like “buy” and “store”; in 2014, that jumped up to 11 percent, encompassing nearly a million searches in total. Meanwhile, health-related searches dropped from 3 to 2 percent during the same time period.

“Even though many claim that people seek ENDS for smoking cessation, when searching in the privacy of their home there are few searches indicative of seeking ENDS for smoking cessation,” Ayers reiterated. “Searches on the health risks of ENDS are [also] very rare and declining.” That’s particularly concerning since there’s only been more and more recent research indicating these products aren’t safe as commonly thought and might even promote tobacco smoking, especially among the young.

Lastly, their findings suggest that public health advocates and lawmakers alike may need to switch up their tactics if they hope to effectively combat vaping. “ENDS search interest was independent of existing tobacco-control policies, like cigarette taxes or clean indoor air laws,” Ayers explained. “The policies we have now aren't working and we need ENDS focused policies ASAP.”

Though we can’t yet tell how much more popular vaping became on Google last year, Ayers and his team estimate searches would have likely increased 62 percent over 2014.

Source: Ayers J, Althouse B, Allem J-P, et al. Revisiting the Rise of Electronic Nicotine Delivery Systems Using Search Query Surveillance. American Journal of Preventive Medicine. 2016.

 

I think just like any other new product in the market, vaping products will take a while to peak. I think people like to jump on trends and what E-cigs companies should be looking for is trendsetters i.e big celebrities who can do the marketing for them.

 

This is not just another product, this is a product that can compete with tobacco, so that immediately puts it in a totally different category, the category that can make billions.

 

I agree. It's a direct competition. I really wonder how much of an impact vaping has caused on sales of cigarettes. It's becoming more of a normal thing to see people vaping for than it is to see them with a cigarette anymore. Cigarette companies can raise the price to make up for loss of sales, but honestly it will probably just drive more customers to vaping.

 

So that means that people are searching more about buying the products then are about the health concerns. I guess that follows logic. First people search a little bit about it, and then it gets out there and people hear about it, and sales go up. That also means the news must not be too bad relating to health concerns. I did see another topic on here was the first death, and even that was suspect, and people often say it is a alternative to smoking so it wins there.

 

As for now I am imagining that the impact is not huge, but they know that vaping will grow tremendously and that is why they are attacking this industry and trying to legislate against it. Yes, legislate against it...

 

While I think that the invention is awesome and appeals to multiple markets, I still think that there is potential for over saturation. It's only a matter of time until everyone has a hand in it and it will die down. Because of my opinion on that, I don't see the profit going up as opposed to going down or staying the same. I don't know the stats or anything like that..just personal opinion

 

What do you mean Liyah, potential for over saturation? OK, confusing post there... I think more and more users will come and with that profits will be bigger and bigger too.

 

That's no surprise. The industry of vaping is growing kinda rapidly. So, people naturally wanna have a clue about it.

 

It's growing very fast because even without advertising people realize that it's a better thing than smoking. It's so obvious that will just continue growing.